Resolving the issue of bird damage to crops has remained a top priority of farmers and bird specialists since the dawn of time. When bird feeding is left unmitigated, crop yields can be greatly reduced, which deals a significant economic blow. Currently in the US alone, up to a quarter of crops are lost each year due in part to bird activity. In the developing world that number doubles. When birds are comfortable enough near a plentiful food source and safe environment, they then begin to settle in and nest nearby, producing more offspring to feed on crops. However, by using RoBird® to enforce a sense of depredation among resident birds, nesting can be prevented and populations can be reduced.


Bird damage to high-value crops like grains, fruits, and berries accounts for greater than $150 million in direct costs in the US alone (Klug, 2017). The most problematic varieties of birds being European starlings, blackbirds, and crows. In Australia the fruit crop industry suffers an annual $300 million loss. Globally, blueberry crop loss averages about 30%. Although birds are simply acting on their natural survival instinct, they present a problem for farming globally that must be resolved to protect vital crops.


Crops on farms and in orchards provide a highly nutritious and plentiful food source. Grass lands are protein-rich with insects, and even freshly sowed fields offer nourishment from seeds. Because the food source is so easy to find and abundant, it is very difficult to successfully chase away birds and to prevent them from returning without persistent action. Farmers know that completely static measures such as scarecrows and other effigies, can even attract birds, because they learn to associate the immobile dummy with food without repercussions. Birds will even eventually habituate to loud noises emitted by air cannons, long range acoustic devices, and pyrotechnics, as well as lasers if used enough without a genuine threat to safety to reinforce the perceived predation. Birds will either leave immediately or remain, and will return quickly when the bothersome sound or light is gone. Overcoming habituation is precisely what RoBird® was designed to do.


A popular method, aside from effigies and netting, is non-lethal and crop-friendly chemical pest deterrent, but this tool does not always show promising results. Newer hazing and deterring technologies are therefore becoming more popular, such as the use of unmanned aircraft systems (UAS). UAS are becoming more popular as hazing tools, whether to scare or lure birds away, as they are not stagnant. The RoBird® UAS is a leading bird control solution, ideal for agriculture.  


RoBird® is not a static measure of bird removal, and is flown in such a realistic and unpredictable way that birds perceive it to be a real hunting raptor. Pilots who manipulate the controls can make it circle and dive, chasing birds from the ground, trees, and the airspace over agricultural lands. After several years of operation in various environments among many varieties of birds, there has been no recognized nor confirmed habituation by field teams or unbiased researchers.

Is your agricultural production threatened by birds and you’re looking for a highly efficient, sustainable, and animal friendly way to solve the problem and reduce damages? Please contact us, so we can craft a custom program to chase and keep the birds away.


Klug, P. (2017). Reducing bird damage to agriculture. Retrieved from

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